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Guy Whitcroft is an accomplished founder, executive coach, mentor, and board member with extensive experience in various leadership roles. Currently leading Business Fitness, Guy focuses on transforming successful business owners from working within their businesses to developing long-term strategic value. Additional coaching roles include positions at Art of Scale and 10X Entrepreneur, alongside ownership of Business Advisors & Services where strategic consulting and problem resolution are emphasized. Past interim executive roles, including CEO positions at Westcon-Comstor Southern Africa and IT4Africa, highlight Guy’s capability to stabilize and grow organizations. Guy's educational background includes specialized training in directorship and business governance from respected institutions.