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Jeff Nelson is the President of Navigate, a role held since February 2010, where leadership of a team of researchers and consultants focuses on guiding strategies for major properties, brands, and media entities in sports and entertainment. Notable client experience includes collaborations with the NFL, Big 12 collegiate conferences, and ESPN, among others. Prior to this role, Jeff held positions including Senior Vice President of Client Strategy and Director of Analytics at Navigate, developing key products such as the Sponsorship Navigator. Jeff's background in journalism includes serving as a Sports Correspondent for The Washington Post, where more than 400 bylines were achieved, alongside various writing and editorial roles in smaller publications. Jeff holds a BA in Journalism from The George Washington University and an MA in Sports Administration from Northwestern University.