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Ivy Y. has been working in the digital marketing industry since 2017. Ivy began as a Brand Coordinator at Alo Asia Network Sdn Bhd before moving to ADL Advertising & Design Sdn Bhd as an Account Executive. In 2018, Ivy started working as a Freelance. In 2020, they were a Digital Account Executive at Scream Interactive. Currently, Ivy is a Project Manager at Nuren Group - Motherhood | Kelabmama | Ibuencer | Wedding. Her key responsibilities include planning and managing execution of internal and external digital projects, managing and monitoring project plans, timelines, deliverables, and resources, liaising with clients, and coordinating with ad ops and business development teams. Ivy has worked with clients such as Clouet & Co (KL) Sdn Bhd, Dutch Lady Milk Industries Bhd, and Fonterra Brands Malaysia Sdn. Bhd.

Ivy Y. attended Catholic High School, Petaling Jaya from 2010 to 2014. Ivy then went on to pursue a Diploma in Mass Communication/Media Studies at INTI International University & Colleges from 2015 to 2017. Finally, Ivy Y. completed a Bachelor of Arts - BA in Mass Communication/Media Studies at the University of Hertfordshire in 2020.