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Bethany Bond is an experienced Amazon Brand Manager currently working at NUOPTIMA since December 2021, focusing on assisting DTC and Amazon brands with growth challenges and PPC management. Prior to this role, Bethany served as a Brand Manager at Amazon from January 2020 to November 2021, where responsibilities included managing small to medium-sized brands in the home, kitchen, and outdoors categories and executing effective PPC marketing strategies. Early career experiences include roles as a Marketing Associate at WooCommerce, a Marketing Research Analyst at Microsoft, and an Investment Banking Associate at Deloitte. Educational qualifications consist of a Master's degree in Marketing from King's College London and a Bachelor's degree in International Business from Queen Mary University of London.