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Carlos Henao is currently the Lead Product Marketing & Content Manager at Nubank. Prior to this role, Carlos held various marketing positions at BAT, including Global Brand Manager and Brand Marketing Manager for Latam North & Caribbean. In these roles, Carlos was responsible for brand development, portfolio strategy, and consumer education. Carlos also has experience as an Accounts Director at Sistole, where Carlos achieved significant growth in sales and won an Effie award. Carlos's previous experience includes working as a Marketing Executive at We Don't Work Fridays and as a Marketing and RRPP Manager at Seminarium Internacional. Carlos has a diverse educational background, with degrees in areas such as Relational and Direct Marketing, Sports Communication, Marketing strategies, and Digital Marketing.