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Danilo Lavayen is a skilled marketing professional with extensive experience in digital marketing and paid media strategies. Currently serving as a Paid Media Expert at Nu Image Medical since August 2023, Danilo develops performance optimization strategies and creates cost-effective advertising campaigns. Prior roles include Marketing Specialist at LQN, where Danilo implemented digital marketing strategies to drive growth KPIs, and Digital Marketing Analyst, focusing on social media and performance analytics. Previous experience includes an analyst role at Keralty, project analysis at Pfizer, and internships in marketing, showcasing a strong foundation in marketing principles. Danilo holds a degree in Marketing and Advertising, along with a Technologist degree in Commercial Management and specialized training in marketing operations from Fundación Universitaria Compensar.