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Jennifer Lim is a seasoned marketing professional with extensive experience in customer and marketing roles across various organizations. Currently serving as a Senior Manager for Customer & Marketing at FairPrice Group since April 2020, Jennifer has previously held senior management positions at NTUC Foodfare Co-operative Ltd, where contributions included establishing a pioneering marketing team. Jennifer started as a Product Manager at New Era Entertainment, managing marketing for major video game titles. Educational qualifications include a Bachelor's degree in Business Management from RMIT University and a Diploma in Business Information Technology from Singapore Polytechnic. Expertise encompasses brand management, budget management, integrated marketing campaigns, and social media management, among other areas.