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Puay Hoon Sim is a seasoned marketing professional with extensive experience in both digital and traditional marketing across various industries. Currently serving as Senior Marketing Executive for Customer Experience at NTUC First Campus since November 2020, Puay Hoon strategizes and implements brand campaigns to enhance enrollment for Little Skool-House while overseeing digital ad purchases. Previously, roles included Digital Marketing Executive at Casio Singapore, where campaign planning for G-SHOCK was prioritized, and Digital Marketing Executive at CHARLES & KEITH GROUP, where marketing strategies spanned 40 countries. Other experiences encompass positions focused on channel management and e-commerce marketing, showcasing a strong background in customer engagement and brand promotion. Puay Hoon holds a Diploma in Biomedical Sciences from Singapore Polytechnic and GCE A Levels from Serangoon Junior College.