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Tsu Ching Goh is an accomplished professional with extensive experience in sourcing and category management at NTUC Fairprice Co-operative Ltd and other organizations. Currently serving as the Director of International Sourcing and Finest since January 2020, Tsu Ching Goh leads a team of buyers to source innovative products while ensuring effective negotiation and leadership. Previously, Tsu Ching Goh held roles including Head of Modern Trade at RB and Group Category Manager (E-commerce) at NTUC Fairprice, focusing on enhancing purchasing functions and user experience in Singapore's largest grocery retailer. Tsu Ching Goh has demonstrated success in increasing sales, market share, and profitability across various product categories while upholding the company's social mission. The early career included positions such as Category Manager and Purchasing Support Executive, showcasing a commitment to continuous improvement and operational excellence.