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Danielle Shuping Lee has a diverse work experience that spans multiple industries. Danielle Shuping started their career at DFS Group Limited in 2006 as a Retail Services Manager, where they led store operations and managed a team. Danielle Shuping then took on various roles at DFS Group Limited, including Manager of Replenishment & Allocation, Manager of IT PMO for Supply Chain & Merchandising, and finally Senior Manager of IT PMO for Supply Chain & Merchandising. In these roles, Danielle was responsible for project and budget management, supply chain integration, and cross-functional collaboration. In 2018, they joined NTUC FairPrice as a Senior Manager, and then progressed to become a Program Lead for the O2O Omnichannel team. Currently, Danielle holds the position of Head of Product Operations, Program Management & Digital Enablement at NTUC FairPrice, where they are involved in building scalability for product management processes, managing and launching complex end-to-end solutions, and partnering with various stakeholders.

Danielle Shuping Lee completed their Bachelor of Arts degree at the National University of Singapore from 2002 to 2006.