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Mateus Costa is an experienced marketing professional specializing in the B2B sector within the IT industry. Currently a Marketing Analyst at NTT DATA, Inc. since July 2019, Mateus is responsible for lead journeys, identifying decision-makers, and generating potential leads through various marketing strategies. Key duties include converting Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL), managing opportunities through Salesforce, and collaborating with the marketing department to develop effective campaigns. Previously, Mateus held a marketing intern position at Dimension Data, where similar responsibilities and skills were demonstrated. Mateus holds a Bachelor's degree in Marketing from Universidade Anhembi Morumbi, completed in 2021.