ÂÜÀòÂÒÂ×

Paula Figueiredo is a highly experienced professional in customer strategy and analytics, currently serving as the Principal Director and Head of Customer Strategy & CRM Solutions at NTT DATA since August 2021. With a multidisciplinary team of around 80 members, Paula leads comprehensive customer projects, leveraging Salesforce and Microsoft Business Applications. Prior to NTT DATA, Paula held roles at Worten Portugal, where leadership was provided as the Iberian Customer & Market Research Director, and at IBM as the Business Analytics & Strategy Leader, delivering impactful BI transformations. With a career beginning at Vodafone Portugal, Paula has developed extensive expertise in customer value management, advanced analytics, and IT project implementation. Academic credentials include ongoing doctoral studies in Computer Science, a Master's in Mathematical Statistics and Probability, and a Licentiate in Computational and Applied Mathematics.