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Daniel Booth serves as the UX/UI Design Principal at the National Rugby League (NRL) since November 2020, leading the User Experience Design Team and overseeing the NRL App and other digital products. Prior experience includes a UX Lead role at NRL, focusing on user experience research and design across various platforms, and a User Experience Specialist position at the NSW Department of Communities and Justice, where Daniel managed multiple projects and stakeholder relationships. Daniel's career also includes experience as a UX Designer at Kinlab, developing user-centered design solutions for clients like Sports Australia and Cricket Australia, and an internship at Symplicit where Daniel contributed to strategic design projects. Daniel holds a Bachelor of Business with a major in Management from Griffith University and has furthered education through the Australian Institute of Management and General Assembly.