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Lauren Carter is a strategic and analytical Integrated Marketer with a decade of experience running high-impact media campaigns across various industries, with a particular focus on Entertainment. At Ducati, she led Digital Marketing for North America, launching direct-to-consumer campaigns that achieved #1 in global digital KPI performance across paid media, organic social media, and web. She directed the digital strategy and content for over 7 product launches and drove the Panigale V4 25° Anniversario 916 auction to support the Carlin Dunne Foundation. In the Entertainment industry, Lauren served as the first Digital Marketing hire for the largest rooftop cinema operator in the USA and UK. She has orchestrated multi-channel media campaigns for original content, scaling efforts across owned, earned, and paid channels to maximize audience engagement. Lauren also serves on the marketing committee for Women In Exhibition, a nonprofit dedicated to supporting women in the industry, and is a member of Soapbox Women, a collective empowering women in Entertainment.