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Lyris Leos is an accomplished marketing professional with extensive experience in strategic brand development and multicultural marketing. Currently serving as Marketing Director at NRG Energy since October 2015, Lyris develops branding and marketing strategies for the expansion of the Reliant retail business. Previous roles at JCPenney included Director of Multicultural Marketing and Director of Strategic Brand Marketing, where Lyris played a pivotal role in marketing strategies targeting diverse customer segments. Lyris also held various positions at Ford Motor Company, progressing from Customer Service Manager to Regional Marketing Manager, contributing significantly to sales and brand standards across multiple regions. Lyris holds an Executive Development Program certificate and an MBA in Finance and Marketing from SMU Cox School of Business, as well as a BBA in Finance from Texas McCombs School of Business.