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Bill Bice has a long and varied work history. Bill began their career in 1990 as the Founder and President of ProLaw Software. In 2001, they became President of ProLaw and VP of Practice Management for Thomson West. In 2004, they joined Verge Fund as a Partner. From 2006 to 2013, they were the CEO of SpaBoom. From 2011 to 2014, they were the CEO of Exemplify, which was acquired by Bloomberg. In 2014, they founded and became a Board Member of ABQid. From 2013 to 2019, they were the Executive Chairman of boomtime Word of Mouth Marketing. In 2019, they became the CEO of Zebraworks, and in 2020, they became the CEO of nQ Zebraworks.

Bill Bice attended The University of New Mexico from 1987 to 1989. Bill has also obtained three certifications from Section4 in 2021: a Section4 Certified Platform Strategist in April, a Prof G Certified Strategist in March, and a Prof G Certified Brand Strategist in February.