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Caitlin Sweeney is a seasoned digital marketing professional with extensive experience in paid search and media strategy, currently serving as Senior Manager of Paid Search at NP Digital since January 2024. Prior roles include Media Strategist and Senior Account Manager at Location3, where Caitlin developed and optimized PPC campaigns, achieving significant increases in click-through rates and meeting client KPIs. Earlier experience as a PPC Account Manager at Clicks and Clients involved creating targeted campaigns and maintaining client relationships. Caitlin's background also includes teaching English in various settings, enhancing students' language skills with a focus on practical application. Educational credentials include a Bachelor of Science in Marketing and Information Management from the University of Colorado Boulder, complemented by a TEFL certification.