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Hugo Ribeiro, Ph.D., serves as the Digital Performance Marketing Manager at NOWO Portugal since October 2016, overseeing digital media budgets, agency collaborations, and key marketing KPIs, while managing tools such as Google Analytics and Google Ads. With a background as a Consumer & Market Knowledge Manager, Hugo has led various market research projects and has contributed as an Individual Researcher focusing on service quality and consumer behavior. Academic roles include Customer Experience lecturer and Adjunct Professor in Marketing at Universidade de Aveiro. Prior experience includes strategic consulting, IT management at Cabovisão, and founding a junior enterprise. Hugo holds a Ph.D. in Marketing & Strategy and multiple degrees in Marketing from Universidade de Aveiro.