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Selina Horning currently serves as the Customer Care Lead at NOWATCH, an innovative Amsterdam-based company focused on enhancing human experiences through its flagship product, the NOWATCH, which continuously measures skin conductance to interpret stress. Prior to this role, Selina accumulated extensive experience as a Fysiotherapeut, working with various organizations including Stichting Elleboogkliniek.nl, Movamento, Crusaders American Football, and the Dutch National American Football Team. Selina holds a Bachelor of Applied Science in Fysiotherapie/Fysiotherapeut from Amsterdam University of Applied Sciences, earned between 2012 and 2018.