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Dev Nidhi has had an extensive career as an entrepreneur, with a focus on founding and leading various companies. In 1992, they started their entrepreneurial journey with Oasys Consultants, where they worked until 1999. Dev then founded Ivega Corporation, where they served as an entrepreneur until 2003. From 2003 to 2004, they were involved in the acquisition of SaintLife Bio-Pharma Pvt Ltd by Igate Inc. In 2005, they started two ventures simultaneously: Global Custody Review and Capital Markets, where they worked as an entrepreneur and publisher until 2007, and Xcanvas Studio LG Electronics, where they served as an entrepreneur until 2008. From 2006 to 2010, they worked at SaintLIfe Resource Management Pvt Ltd as an entrepreneur. In 2010, they joined an IT services company as an entrepreneur in consulting until 2012. In 2013, they founded Ameri100 and served as the Founder and Executive Chairman until an unspecified date. In 2021, they founded CX100, and in 2022, they started Now100, both as Founder.

Dev Nidhi attended The University of Chicago Booth School of Business, where they completed a program in High Performance Leadership in 2015. The field of study for this program is not specified. Additionally, they also pursued Sales Management at The University of Chicago Booth School of Business; however, the specific duration of this program is not provided.