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Karishma Patel is a seasoned marketing professional with extensive experience in customer experience (CX) automation, marketing strategy, and project management. Currently serving as Marketing & CX Automation Manager at NOW Finance since January 2023, Karishma optimizes customer communications using Braze and HubSpot platforms. Prior roles include Marketing Automation Manager at Marcus Today, where responsibilities encompassed CRM migration, customer journey mapping, and team management, and Brand & Communications Manager at Reventon, focusing on brand strategy and content creation. Previous experience includes significant contributions at Frankston Arts Centre across various marketing and programming roles, showcasing a proven track record in campaign management and stakeholder engagement. Academically, Karishma holds a Master of Management from the University of Melbourne and degrees from The London School of Economics and Gujarat University.