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Nik Hengel has extensive work experience in marketing and analytics. They are currently serving as the Vice President of Localytics at Novus Media LLC since July 2021. Prior to that, they worked as the Director of Marketing Sciences at Novus Media LLC from August 2018 to June 2020. Before joining Novus Media LLC, they held the position of Director of Digital Marketing Analytics at maurices from September 2016 to August 2018. Nik also worked at Novus Media Inc. as the Director of Marketing Science from November 2015 to September 2016 and as the Manager of Campaign Analytics & Optimization from April 2014 to November 2015. They gained experience at Target as the Lead Analyst for Target.com & Mobile from March 2013 to April 2014 and at Digitas as the Manager of Strategy & Analysis from August 2012 to March 2013, and as a Senior Analyst of Strategy & Analysis from August 2011 to August 2012. Prior to that, they worked at Marketing Architects, where they served as the Supervisor of Radio Planning & Analytics from September 2010 to August 2011, as a Senior Marketing Analyst from December 2009 to September 2010, and as a Marketing Analyst from June 2007 to December 2009. Their early career includes a role as a Marketing Analyst at Sensory Logic from January 2007 to May 2007 and a marketing intern position at GovDocs, Inc. from June 2005 to January 2007.

Nik Hengel pursued a Bachelor of Science (BS) degree in Marketing from the University of Minnesota, from 2003 to 2007. In addition to their formal education, they obtained two certifications: one in R Programming and another in The Data Scientist's Toolbox, both from Coursera Course Certificates. The R Programming certification was obtained in May 2016, while The Data Scientist's Toolbox certification was obtained in January 2016.