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Mari Docter is an accomplished professional in data strategy and innovation with extensive experience across various renowned companies. Currently serving as the Senior Vice President of Data Strategy and Innovation at NOVUS Media LLC, Mari has previously held key positions at Mindshare as Group Director and Senior Partner for Data and Audience Strategy, and at VMLY&R as Managing Director of Innovation and Data. Further experience includes roles at MediaCom, where Mari was Director of Audience Strategy and Enablement, Director of Business Science and Analytics, and Associate Director of Business Strategy and Analytics, as well as serving as Director of Experience Strategy at E15 Group. Mari holds a Bachelor of Science in Marketing from Illinois State University and a degree in Spanish and International Business from Universidad Nebrija.