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Paloma Nunes is a Digital Data Analyst at Rede Novo Tempo de Comunicação, where responsibilities include conducting TV audience research, analyzing viewing behavior data, and preparing reports leveraging insights from the audience measurement company Ibope. Key contributions include delivering presentations to senior management, training team members, and producing a newsletter for TV program directors to aid decision-making. Previously, Paloma served as a Teaching Assistant at Centro Universitário Adventista de São Paulo, conducting market research for a postgraduate program and assisting in Consumer Behavior classes. Additionally, Paloma worked as a Planning Strategist at Agência Zoom, developing communication campaigns for the non-profit sector. Paloma holds a Bachelor’s degree in Comunicação Social with a focus on Publicidade e Propaganda from Centro Universitário Adventista de São Paulo.