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James Babb currently serves as the Director of Sales and Customer Analytics at NOVO Health Services, a position held since March 2022. Prior to this role, James Babb had a lengthy tenure at Angelica from October 1999 to March 2022, where responsibilities included serving as Director of Sales Support - Financial Analyst, Finance Director for the West Region, Regional Service Director, Regional Business Analyst, Director of Customer Retention and Analysis, and Regional Sales Director/Manager, along with the role of Marketing Representative. James Babb's extensive experience spans various leadership positions, focusing on sales, finance, and customer analytics.