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Clara Restrepo Cifuentes is an experienced marketing and category management professional currently serving as a Category Manager Analyst (Hogar) at Novaventa since January 2019, where responsibilities include executing the value chain for products and ensuring KPI compliance. Previously, Clara worked as a Freelance Brand Executive, developing strategic plans and financial analyses to identify and retain potential clients. Experience also includes roles as Head of Marketing at Karibik, Brand Analyst at Línea Directa S.A.S, and Marketing and Sales Executive at Camacol Antioquia. Clara holds a Master in Marketing and Commercial Management from EUDE Business School and a degree in Administrative Engineering from Escuela de Ingeniería de Antioquia.