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Farai Michael Sikipa is an accomplished professional with extensive experience in digital marketing and analytics. Currently serving as Associate Director of Global Digital Planning and Performance Analytics at Novavax since September 2021, previously held multiple roles at the same company, including Associate Director of Global Multi-Channel and Digital Marketing. Prior to Novavax, Sikipa worked as Development Digital Director at the Children's Defense Fund and held leadership positions at Surefire Local and Wealthminder. Additionally, Sikipa was the Head of User Acquisition at pymetrics and founded Euddle, serving as CEO. Educational qualifications include an MBA in Healthcare Management, Innovation & Technology from The Johns Hopkins University - Carey Business School and a BA in Public Policy, focusing on Global and Domestic Health Policy from the University of North Carolina at Chapel Hill.