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Tanya’s expertise sits at the intersection of digital transformation, advertising and telcos. Before co-founding Novatiq, she was Director of Mobile Data at Telefonica where she spearheaded the earliest developments of mobile network operator consent technology; later joining Vodafone to design a global customer data consent management platform which is still deployed across Vodafone’s footprint today. A global thought leader and speaker on data privacy, Tanya drives the GSMA and E5 initiatives on global mobile data and was elected to sit on the inaugural global board of the MMA. Tanya is the chief product visionary at Novatiq, responsible for defining our best-in-class identity solutions and product roadmap.