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Kati Everett is a seasoned executive with extensive experience in marketing and communications, currently serving as the Senior Vice President of Value Proposition Transformation at Novant Health since July 1997. In this role, Kati leads the development of a value proposition designed to strengthen consumer engagement across the organization. Previous roles at Novant Health include Chief Marketing Communications Officer and Chief Communications Officer, where responsibilities encompassed brand-building, reputation management, and strategic marketing initiatives. Kati also serves on the Board of Advisors for TUYO VENTURES LLC, offering expertise in executive communications and public relations for tech startups. Kati holds an MBA from Queens University of Charlotte and a Bachelor of Science in Journalism/Public Relations from Radford University.