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Peter La Franchi currently serves as the Executive General Manager - Future Business at Nova Systems, a position held since October 2021, focusing on growth and innovation in technology solutions. Previously, Peter was the Senior Manager Strategy and Business Development at Airbus in Australia Pacific and held roles at Boeing and LFRG Pty Ltd, where Peter specialized in industry engagement, partnerships, and market entry strategies for technology start-ups in the defense sector. Experience in strategic sales at MDA Corporation and a strong background in unmanned aviation through editorial roles at Flight International Magazine complement Peter's expertise. With a Master's Degree in Aviation Management from Griffith University and a Bachelor of Arts in Philosophy and Journalism from Deakin University, Peter's career spans military service in the Royal Australian Air Force and extensive contributions to defense journalism.