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James Profetto is an experienced social media manager and founder in the film critique sector, currently serving as the Social Media Manager at Nova Southeastern University since May 2021. In this role, James has been instrumental in developing a recognized social media strategy across multiple platforms, earning national awards for excellence. As the founder of Reel James, a platform for film and TV content, James creates and manages daily multimedia content. Previous experience includes roles such as Social Media Coordinator at Miami Dade College, Web Writer/Producer at WSVN Channel 7, and various internships in media and communications. James holds a Master of Science in Sustainable Digital Marketing from Nova Southeastern University, alongside a Bachelor's degree in Broadcast Media from Florida International University.