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Ani Sofronieva has extensive experience in social media management and editorial roles. Currently serving as Social Media Manager and previously as Social Media Specialist at NOVA Broadcasting Group since 2016, Ani has effectively harnessed digital platforms to enhance brand engagement. Prior experience as an Editor at Global Web from 2014 to June 2016 and at Attica Media Bulgaria from 2012 to 2014 further solidified editorial and content creation skills. Ani holds a Doctor of Philosophy (Ph.D.) degree in Commercial and Advertising Art, specializing in Sound Branding, from Sofia University St. Kliment Ohridski.