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Aileen Xianlin Yan is a Senior Marketing Manager at noumi since August 2018, where responsibilities include driving business growth for self-owned brands, particularly the MILKLAB brand, which is the leading foodservice plant-based brand in Australia and has expanded to Tmall Global. Prior to this role, Aileen served as a Marketing Manager at noumi, focusing on brand development in the Chinese market with a business size exceeding 500 million RMB annually. Aileen's previous experience includes working at Unilever from April 2014 to May 2017, where roles included Brand Manager and Management Trainee, leading brand-building initiatives in China and winning awards for innovative digital marketing. Aileen holds a Master's degree in Economics and International Financial Economics from the University of Warwick, a double BA in Journalism and TV directing from the Communication University of China, and is currently pursuing further studies at Gies College of Business, University of Illinois Urbana-Champaign.