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Lauma Krastina is a seasoned professional in video production and digital content creation, currently serving as the Head of Video Production at Nottingham Forest FC since August 2022, where Lauma leads a team to deliver high-quality content across digital and social media platforms while collaborating with elite athletes and major partners. Previously, Lauma was a Digital Content and Social Media Manager for Latvijas Televīzija's Sports Department from 2020 to 2022, covering significant sporting events and debuting as a presenter on national television. Earlier roles include Videographer and Media Officer in various football clubs, off-ice official for the Latvian Ice Hockey Federation, and a range of media and customer service positions. Lauma holds a Bachelor's Degree in Broadcast Journalism from Nottingham Trent University and has extensive experience in production, content planning, and audience engagement.