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Lenka Jurygáčková is a Retail Media Specialist at Notino since July 2023, focusing on business development, partner cooperation, campaign management, and reporting, particularly in sponsored product advertising. Previously, Lenka held the role of Vendor Marketing Specialist at Alza.cz a.s. where responsibilities included marketing communication for Apple, negotiation of terms and budgets, media planning, and campaign evaluation. A background in marketing includes experience as a Channel Marketing and Social Media Specialist at ASUS, managing retailer communications, social media platforms, and graphic design. Additional roles span supply chain management at Huhtamaki Česká republika, assistant positions in the film and design sectors, and office management at Bosch Česká republika. Lenka holds a Bachelor of Arts in Communication and Media Studies from Tomas Bata University in Zlín and has also studied at Mapúa University.