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Alexander Horn is the current Chief Product Officer at Notifi. Alexander has also previously worked as the Head of Product at Notifi from July 2022 to October 2022, as well as the Director / Head of Product - HSBC Ventures & Innovation at HSBC from September 2021 to June 2022. Their other previous positions include Senior Vice President - Product Management and Growth, Digital Bank at East West Bank from March 2021 to September 2021, and Head of Product at Building Block.

Alexander Horn has extensive experience in product management and growth, digital bank transformation, international expansion, and digital enterprise transformation. Alexander is known for their strong P&L commercial mindset and their ability to increase fee income and reduce cost to serve. Alexander has also automated servicing capabilities and increased the number of customers served without impacting headcount.