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Matías Muchnick is the CEO and founder of NotCo, a food company that develops and launches healthy plant-based foods. Matías has also co-founded Eggless, Chile's first food company to develop and launch healthy plant-based foods in traditionally animal-based categories. Muchnick has also founded Chooz, a gamified wellness mobile app created to incentive and leverage healthy living by granting users with real prizes when accomplishing a given challenge.

Matías Muchnick has a Bachelor of Business Administration from Universidad de Chile and has completed executive programs at Harvard Business School and Stanford University Graduate School of Business. Matías also attended the Berkeley Method of Entrepreneurship Bootcamp at University of California, Berkeley.

Some individuals on their team include Karim Pichara - Co-Founder and CTO, Jose Menendez - COO, and Simone Murata - Global Head of Integrated Brand Experience.