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Aiden Ung Choi is currently the Chief Executive Officer of NOTAG KOREA Co., Ltd., a company based in Seoul, South Korea. Aiden Ung has been in this role since April 2021. Prior to that, they were the Chief Executive Officer of NOTAG Co., Ltd. from December 2013 to April 2021. Before joining NOTAG Co., Ltd., Aiden was a Business Development Consultant and Team Manager at Creative Capital London Ltd. from November 2012 to November 2013.

Aiden Ung Choi holds a Bachelor's degree in Advertising and Public Relations from Hong-Ik University, which they obtained from 2002 to 2009. Aiden Ung later pursued a Master's degree in Creative & Media Enterprises at the University of Warwick from 2011 to 2012. Additionally, they have obtained several certifications, including a Certificate of Advanced English from Malvern English School in London in 2011 and a Certificate of Beginner Spanish from Enforex Spanish School in Valencia, Spain in 2012. Aiden also completed the Korea Venture Capitalist Course from the Korea Venture Capitalist Associations in 2009 and the Action in Media Plan program from the Korea Federation of Advertising Associations (KFAA) in 2006.