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Fedde van den Ekart is a seasoned professional in digital marketing and e-commerce, currently serving as Co-Founder of Not Selling Liquid since January 2020, a story-led digital agency focused on transforming the fashion e-commerce landscape. Prior experience includes roles such as Head of E-Commerce & Digital Marketing at Daily Paper from August 2016 to February 2020, and Founder of NOA. from August 2015 to November 2017. Additional experience encompasses web development and SEO specialization at Bureau Feith, and founding Alta-Moda. Fedde van den Ekart holds a degree in Communication & Multimedia Design from Avans University of Applied Sciences, along with various other qualifications in entrepreneurship and retail management.