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Richard Flores has a diverse and extensive work experience in the hospitality industry. Richard has worked at Northwood Hospitality as the SVP of Sales and Marketing since 2018. Prior to that, they served as the Vice President of Branding & Marketing for Radisson & Radisson RED at Carlson Rezidor Hotel Group from 2013 to 2017. Before that, they were the Sr. Director of Marketing, Branding at Wyndham Hotel Group from 2010 to 2013. Richard also worked as the Vice President of Marketing, Branding, Digital, and Communications at Larkspur Hotels & Restaurants from 2007 to 2010. Richard started their career as the Director of Marketing, Media, and Creative at Sol Melia Hotels & Resorts in 1999 and worked there until 2007.

Richard Flores has a Bachelor of Arts degree in Communication from Florida International University.