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Liena Wright has been in the marketing and events industry since 2004. Liena began their career as a Press Officer at Positive Nuisance, where they were responsible for PR in the music industry. This included campaign planning, press for tours and album releases, running press days, press trips and collating press cuttings for a range of artists. In 2008, they moved to Vista Limited as a Project Manager, where they were responsible for project management and delivery of a range of events for different clients. Her duties included budget management, supplier sourcing, management and negotiation, producing creative concepts, logistical plans, production management, health and safety documentation and delivery of events. In 2015, they joined NORTHERN BL°C as Marketing Director.

Liena Wright attended Downe House School from 1996 to 2003. Liena then went on to pursue a BA Joint Honours in Communications & New Media at the University of Leeds, graduating with a degree in Communications and New Media.