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Alex Beardsall is an accomplished financial and marketing professional with extensive experience in the retail sector. Currently serving as the Chief Financial & Marketing Officer and Global Retail Strategy & Customer Marketing Partner at Northell Partners since March 2023, Beardsall previously held key roles at Morrisons, including Head of Digital, Head of Targeted Marketing & Loyalty, and Loyalty & CRM consultant. With a proven track record in digital platforms, customer marketing strategies, and loyalty programs, Beardsall has transformed targeted marketing efforts and enhanced customer engagement during time at Morrisons. Additional experience includes leadership positions in financial planning and consulting roles at Asda and Walmart Canada. Beardsall holds a Bachelor's Degree in Economics and Politics from the University of York and professional qualifications from The Chartered Institute of Management Accountants.