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José Luis Coloma Boronat has a diverse work experience. In 2017, they started as a collaborator and fashion editor for Woman Madame Figaro at Grupo Zeta. In 2018, they became an editor for El Corte Inglés' fashion website. José Luis also worked as a fashion collaborator for GQ Spain's website at Condé Nast from 2018 to 2020. From 2019 to 2020, José worked as a fashion collaborator for InStyle magazine at RBA Revistas. In 2020, they created their own studio called Coloma Studio. José Luis also worked as a media relations manager for Nicolás Montenegro and D·Origen Coffee Roasters in 2020 and 2021 respectively. From 2017 to 2022, José held various positions at Hearst Magazines, including project manager of branded content digital at Hearst Agency and fashion collaborator for Harper's Bazaar España and Cosmopolitan España. José Luis also had teaching roles at Barreira Arte + Diseño in 2021. Currently, José is the Head of Events and New Business at North Six Spain, a position they started in March 2022.

José Luis Coloma Boronat attended Universidad Europea from 2005 to 2008, where they obtained a Licenciatura en Periodismo (Bachelor's degree in Journalism). In addition, they completed a Fashion Design Summer Course at Parsons School of Design - The New School in 2007, focusing on Fashion/Apparel Design.