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Sim McIver has extensive experience in agricultural marketing and management, currently serving as the Assistant Director of Domestic Marketing at the North Carolina Department of Agriculture and Consumer Services since September 2022. Prior to this role, Sim held the position of Manager at the State Farmers Market in Raleigh from December 2019 to February 2023. Sim's career with the North Carolina Department of Agriculture and Consumer Services began in April 2009, where Sim worked as an Assistant Manager until December 2019, demonstrating a strong commitment to supporting North Carolina's agricultural sector.