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Riadh B. currently works as a Regional Manager at NORMAL A/S, leading a team of store managers and associates to drive sales growth and exceed revenue targets. Prior to this, Riadh held various management positions at Majid Al Futtaim, Lidl France, ED/DIA, and KFC, where they demonstrated strong leadership and operational skills. Riadh holds a Master of Science degree in Marketing Management & Digital and International Business from ESSEC Business School.