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Michael Hegelund is an experienced marketing professional currently serving as the Head of Digital Marketing at NORMAL A/S since April 2021, overseeing marketing initiatives across multiple European markets. Concurrently, Michael acts as a mentor for start-ups at Supporting Entrepreneurship at Aalborg University since November 2017. Previous roles include Head of Digital Marketing at Arla Foods and Group Marketing Director at Bravo Tours, focusing on marketing agendas for various travel brands. Michael also held positions at Lidl Danmark as Online & Social Media Manager, Salling Group as Marketing Campaign and Gamification Manager, and MEC in various digital roles. Michael’s career began with writing for various publications and includes a robust educational background in communication and marketing from Aarhus University.