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Helmert van Rheenen has extensive experience in sales and management roles in the activated carbon industry. Beginning their career in 2001 with Norit Nederland B.V., Helmert has gradually moved up the ranks to become the Regional Sales Manager Benelux at Norit Activated Carbon, where Helmert oversees purification solutions in various industries. Helmert's expertise and dedication have been evident in their various roles, from Sales Manager Nederland to Area Manager Nordics and Switzerland, before finally being promoted to their current position.