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Fish (Eric Ista) has a diverse work experience spanning over 25 years. Fish is currently the Director of Brand and Creative Operations at Blue Cross Blue Shield of North Dakota since August 2022. Before that, they owned and worked as a Creative Consultant at Nimble Creative Studio since November 2013. Fish also owned the Fargo Escape Room from July 2015 to September 2020. Prior to these ventures, they held various roles at Sundog, including Director of Design (November 2014 to August 2016), Senior Creative Strategist (November 2012 to August 2016), Senior Creative (August 2007 to October 2012), and Creative Director (July 2005 to July 2007). Fish started their career as a Designer at GL Ness from April 2000 to June 2005 and had their first professional role as a Production Artist at Charpentier Hovland Advertising from July 1997 to April 2000.

Fish (Eric Ista) attended Northwest Technical College in Moorhead from 1995 to 1997. During this time, they pursued an Associates degree with a focus on Commercial Art.