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Kim Lynes is an experienced marketing professional with a strong background in B2B marketing and strategic growth across various sectors, including ed-tech and SaaS. Currently serving as the Director of Enterprise Marketing at NoRedInk, Kim has successfully built and implemented an account-based marketing program, achieving notable engagement metrics. Previous roles include B2B Marketing Lead at Jobcase, Inc., and Marketing Director at UpMetrics, where Kim developed go-to-market strategies and aligned cross-functional teams for growth. With a foundation in retention marketing from Time Inc., Kim possesses expertise in product launches, market development, and customer engagement, bolstered by formal education from Santa Clara University. Current involvement with the Ed-tech Leadership Collective reflects Kim’s commitment to professional development and leadership in the industry.