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Prior to his current role, Sam Lobban was senior vice president at Nordstrom for designers and new concepts, a role he held since May 2020. Lobban started his retail career on the sales floor of Selfridges in London. He was promoted there to a merchant role. Then, he joined Mr. Porter in London where he led the merchant capsule collection for the retailer. He went on to Nordstrom as a vice president in June 2018. At the time, his assignment was merchandising of men’s fashion, but he also worked on marketing and content development, store environment, and the shopping experience for menswear. He developed “Concepts@Nordstrom”.

Since joining Nordstrom, he has launched 17 New Concept shops, including Dior, Fear of God, Black_Space, Union, Noah, and Thom Browne. He was promoted to senior vice president of Designer and New Concepts in 2020, leading all designer merchandising strategies and campaigns for men’s, women’s, and children’s categories. He is now a member of the CFDA/Vogue Fashion Fund selection committee.